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Wales 'undersold' overseas, say MPs

Wales is being undersold as a tourist destination and needs a coherent brand, a committee of MPs has said.

The number of international tourists declined from 1.14m in 2006 to 854,000 by 2012, according to figures from the Office for National Statistics (ONS).

Visit Wales and Visit Britain need to come up with a strategy to make Wales a "first choice destination", said the report by the Welsh Affairs Committee.

But the Welsh government said there was a "very significant" rise in visitors.

Natasha Livingstone reports.

  • 22 Oct 2014
  • From the section Wales