Former Welsh Labour adviser David Taylor
Media playback is unsupported on your device
Video

Election 2015: Welsh Labour 'in denial', says former advisor

A former Welsh Labour adviser has said the party in Wales is "in denial" about the seriousness of its defeat by the Conservatives in the general election.

David Taylor, who was an adviser to Peter Hain when he was Welsh Secretary, said First Minister Carwyn Jones's response to the results was "complacent".

Mr Jones has suggested Labour needs a more pro-business message and a stronger Welsh brand.

Labour lost Gower and the Vale of Clwyd to the Conservatives, and failed to take target seats such as Cardiff North and the Vale of Glamorgan.

Go to next video: Election winners and losers in Wales