Singapore 'bear' video revealed as PR stunt
The authorities in Singapore have opened a criminal investigation into the Dutch electronics group, Philips, over a marketing campaign.
A fuzzy video released on social media sites suggested a wild bear was roaming a residential neighbourhood.
Some viewers realised it was a stunt, but zoo officials with a tranquiliser gun searched for the animal. Philips has apologised for what was, in fact, a human in a bear costume, filmed rummaging through rubbish bins.
Pictures from YouTube
READ MORE:Singapore alert over bear stunt
14 Oct 2010
- From the section Asia-Pacific