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France to introduce plain cigarette packaging

The French government has unveiled controversial new measures to cut the number of smokers in France, including introducing plain cigarette packaging.

The proposals are specifically aimed at reducing the high rates of teenage smoking.

Health Minister Marisol Touraine plans to follow the example of Australia, which introduced similar measures in 2012.

Experts say removing branding on packets and adding large health warnings reduced smoking in Australia.

Alpa Patel reports.

  • 26 Sep 2014
  • From the section Europe
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