US President Barack Obama launches the "It's On Us" campaign to help prevent sexual assault on school campuses while in the East Room at the White House in 19 September 2014
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Obama launches campaign against sexual assault on campuses

US President Barack Obama has launched a new campaign which aims to prevent sexual assault at American universities.

He said that American society still "does not sufficiently value women" and criticised the failure to condemn sexual assault properly.

Launching the 'It's on Us' initiative, he also emphasised that female empowerment is good, not just for women, but for the nation as a whole.

Mr Obama said that the parents of young men had a responsibility to "teach them respect for women".

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