How important is the Super Bowl to Americans?
BBC Pop Up, our first mobile bureau, stopped by the Super Bowl pre-game festivities today in Glendale, Arizona.
Residents dressed in jerseys and face paint were were eating, drinking, chanting and generating a palpable energy.
"There's Christmas, there's the birth of my first born child and then there's the Super Bowl," one fan told the BBC Pop Up crew.
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01 Feb 2015