Start-up looking for money in the mattress
"When we launched we had no idea how big the company was going to be," says Neil Parikh, co-founder of the mattress firm Casper.
"We ended up selling a $1m worth of mattresses in our first month. We expected it to take years to sell that."
Casper begin after its founders took a problem in their own life - moving unwieldy mattresses into small apartments, but it has taken off during a time when many are concerned about the quality of their sleep.
Video by Matt Danzico
07 Aug 2016
- From the section US & Canada