Crimea set to swap Big Macs for 'Rusburgers'
- 1 July 2014
Russia's annexation of Crimea has had a knock-on effect on fast food in the area, it appears.
New signage has appeared on a former McDonald's restaurant in Sevastopol promising locals the delights of "RusBurger", says Sevastopolskiye Novosti (Sevastopol News). McDonald's closed its three fast-food outlets in Crimea in April, citing problems with sourcing ingredients. It promised to find work for former employees in neighbouring Ukraine if they wanted to relocate.
There was talk that rival Burger King would take over the restaurant in Sevastopol, with the CEO of the chain's Russian operation telling Russia's ITAR-TASS news agency in April that the company was ready to fill the vacuum. However, the plans were scotched just a day later in a statement by Burger King's US parent company.
RusBurger says it only uses Russian produce, such as veal, vegetables and cheese, and won't have the ingredient problems its US rival faced. With the Russia's Lifenews apparently showing the new shop front nearing completion, the company hasn't indicated when its Crimean branches will open. However, Sevastopolskiye Novosti says "judging by the redecorating work, Sevastopolitans can expect some new fast food by the end of July".
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