Can advertisers be persuaded to use more disabled models?


Can advertisers be persuaded to use more disabled models?

In a new advert for disability charity Scope, model Jack Eyers strips down to his underpants, revealing not only his torso but also his prosthetic leg.

According to campaigning group Models of Diversity there are too few disabled models making it into the world of "perfect" bodies. "There aren't really any disabled model role-models in the public eye," says Eyers. "It's just assumed this isn't a path a disabled person would go down, whether they look good or not."

Disabled models have been used in high-street campaigns in the past but Eyers says these models are often dropped after the initial publicity dies down.

BBC News went to meet Jack Eyers on a shoot and spoke to him and others involved in the Scope campaign about ambition, beauty and the world of advertising.

To watch a version of this video without subtitles, click here

Video journalist: Kate Monaghan

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    Comment number 2.

    The guy in the example of the' disabled' ad shown here is still considered mainstream 'attractive'- the challenge is for us as a society to shift from the mainstream of what is considered attractive -both in terms of age and major disabilities and have some more 'real 'people to portray products

  • rate this

    Comment number 1.

    The fashion industry struggles to represent anything other than the totally ridiculous size zero for those of us with no disabilities !!

    It would therefore, I suspect, be a mega leap of warp drive proportions to expect the industry to actually use a model with a disability - oh heaven forbid !!

    Wouldn't it be great if it happened though ???


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