The strange persistence of the odd 'Page X' trend

  • 8 January 2015

The life cycle of silly trends is pretty simple. They get big quick, then die quick.

And so it seemed to be for the trend "Page X of 365" - a meme comparing every day of 2015 to the pages of a moderately thick book. The tag was used mostly to post profundities:

Image copyright Twitter

Or mark mundanity:

Image copyright Twitter

Like with New Year's resolutions or Capital in the Twenty-First Century, people soon slipped away - the trend fell from nearly half a million tweets marking Page 1 on 1 Jan to about 6,000 on 6 Jan.

Something strange happened on 7 Jan however - the trend got a small but significant boost.

The surge was in part down to people wondering why other Twitter users were still bothering to mark the days.

Image copyright Twitter

Will Page 8 continue the comeback (as of writing it appears to have got off to a slow start, with around 3,000 total tweets)? Or was the popularity of Page 7 just a dead-cat bounce? We'll be reading until the end of the book (or at least until the pages go completely blank).

Blog by Mike Wendling

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