Why are some people posting the same picture every day?

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BBC Trending tries to find the true meaning behind a bizarre social phenomenon.

Why would you post the exact same picture in your social media feed every single day?

And going one step beyond that - why would you follow one of those accounts that posts those repetitive pictures?

Well, for some reason, several of these monotonous accounts have thousands of followers and likes.

BBC Trending found out more.

Reporter: India Rakusen

Video Journalist: Alvaro A. Ricciardelli

Also from Trending: The mystery of the 'never-ending' Tweet chain - solved!

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