YouTube diplomacy and the Ukraine crisis

Media playback is unsupported on your device

The violence and crisis in eastern Ukraine has deepened in recent weeks, despite ceasefires.

But where diplomacy has failed, students from Ukraine and Russia have stepped in. YouTube videos are being filmed and uploaded by students in both countries, exchanging frank views.

It's impossible to verify the authenticity of these videos, with accusations that both sides manipulate social media and create propaganda. But the number of videos uploaded has snowballed and many millions are tuning in.

Reporter: Mukul Devichand

Video journalists: Greg Brosnan and Dmytro Zotsenko

For more videos subscribe to BBC Trending's YouTube channel.

You can follow BBC Trending on Twitter @BBCtrending. All our stories are at bbc.com/trending