India's retailers look to festive season boost
15 September 2010 Last updated at 17:26 BST
India is in the middle of its festive season. It is currently marking the birth of the Elephant god Ganpati and the celebrations will climax in November with the Diwali festival of lights.
Consumers typically engage in a spending spree over the period, and retailers are hoping for bumper sales as confidence grows in the economy.
Supriya Menon reports from Mumbai