Business

Sports Direct sales rise despite 'fragile climate'

Sports Direct store
Image caption Sports Direct said that trading in recent weeks had been in line with forecasts

Sports Direct has hailed a "strong performance" after reporting half-year pre-tax profits of £100.3m, almost unchanged from the same period in 2010.

The retailer said that an 8.4% growth in sales to £888.6m came despite a "fragile consumer climate".

Chief executive Dave Forsey said he was particularly pleased because the comparison with last year included a sales boost from football's World Cup.

Sports Direct said online sales rose 85% for the six months to 23 October.

Mr Forsey said: "The group has yet again delivered a strong performance in what is an exceptionally challenging consumer trading environment.

"Growth has been achieved... against strong FIFA World Cup comparatives."

In a statement, Sports Direct said that trading since the beginning of November had "remained in line with management's expectations" and that it saw "substantial potential" to grow online sales.

More on this story

Related Internet links

The BBC is not responsible for the content of external Internet sites