Ellen MacArthur in Davos promoting sustainable economy
27 January 2012 Last updated at 18:06 GMT
Record-breaking solo yachtswoman Dame Ellen MacArthur is in Davos to promote a new approach towards a sustainable economy.
She wants products to be made that they are easy to disassemble in order to re-cycle the parts inside.
She claims that the approach, called a circular economy, could mean savings of $630bn for Europe alone.