Cadbury owner Kraft names spin-off Mondelez

Bournville factory - archive image Cadbury's corporate owner has a new name - but will it catch on?

Related Stories

US giant Kraft Foods, owner of UK chocolate maker Cadbury, has decided to name its new global snacks business Mondelez.

Cadbury will be part of the newly-named firm, with estimated revenues of $32bn (£19.6bn), as well as other brands such as Trident gum and Oreo biscuits.

It had previously announced plans to split into two independent companies.

The other company, focusing on its North American food business, will retain the Kraft name.

The new name was chosen from suggestions by employees, with more than 1,000 employees submitting 1,700 names for consideration.

CADBURY FACTS

  • 1824: John Cadbury's shop was opened in Bull Street, Birmingham
  • 1879: The factory, later named Bournville, opened four miles outside the city centre
  • 1905: Dairy Milk was launched
  • 1930: Cadbury had become the 24th largest manufacturing firm in Britain
  • 1969: The firm merged with Schweppes
  • 2010: A hostile takeover from Kraft was finally accepted by shareholders

Mondelez apparently comes from "monde", the French word for world, and the made-up word "delez", intended to evoke the word "delicious".

"It's quite a job for a single word to capture everything about what we want the new global snacks company to stand for," said Mary Beth West, Kraft's chief marketing officer.

Kraft controversially bought Cadbury for £11.5bn in 2010.

The new Kraft Foods business will take in brands including Kraft and Philadelphia cheeses, as well as Capri Sun.

Kraft has made a number of acquisitions in recent years, including LU Biscuits, from French food group Danone, and Cadbury.

The former Cadbury factory in Bristol was closed in January 2011, with the loss of 600 jobs.

More on This Story

Related Stories

The BBC is not responsible for the content of external Internet sites

More Business stories

RSS

Features & Analysis

Elsewhere on the BBC

  • Van DammeA-list adverts

    BBC Autos takes a look at some of the most curious and courageous link-ups in car-advert history

Programmes

  • Bitcoin logoClick Watch

    The developer behind the new Bitcoin tech on the fears it will hide criminal activity

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.