Barclaycard unveils mini, stick-on credit card

 
Barclaycard PayTag The PayTag is waved over a contactless terminal to register payment

The latest salvo in the battle to launch a digital wallet has been unveiled - with a mini, stick-on credit card.

Barclaycard is hoping that UK customers attach the extra card to their mobile phones and use them at "contactless" terminals for everyday purchases.

This wave-and-pay technology has been in place for a few years.

It allows cardholders to spend up to £15 at certain stores, without entering a Pin.

However, the latest product, which will be available to millions of Barclaycard customers by the end of the year, remains some way short of interactive banking on a mobile phone.

'Convenience'

The Barclaycard PayTag is being offered to a group of customers who will receive letters in the coming days. It is one third of the size of a standard credit card, with a sticky reverse side.

It will be sent without charge to customers who request it and will come in addition to their regular credit card.

The credit card provider believes that people should stick it to the back of their mobile phone handset because most adults carry their phone with them at all times. Cardholders may choose to attach it to their wallet or a key ring, instead.

Costs to retailers

  • Cash: 1.7p per transaction
  • Debit card: 9.2p per transaction
  • Cheque: 14.8p per transaction
  • Credit card: 37.1p per transaction

Source: British Retail Consortium, 2011

Barclaycard's Tom Gregory said that the new product gave anyone the opportunity to use a credit card stuck to their phone, without having to upgrade their mobile.

However, the implication is that a big take-up would eventually allow Barclaycard to approach mobile phone manufacturers with evidence that inserting a payment chip in a handset would be popular.

So far, this technology is available to some Barclaycard customers with certain Orange phones in the UK, but it has not yet taken off as it has in other countries such as Japan.

David Chan, chief executive of Barclaycard Consumer Europe, said he wanted the product to "open people's eyes to mobile payments".

Retailers' concerns

Contactless technology is available on a range of credit and debit cards.

Paying by phone Japan has been using contactless mobile payment in shops since 2004

Originally there was a limit of £10 on wave-and-go purchases. That maximum level now stands at £15 and is set to increase to £20 in June.

This is generally the kind of amount spent on debit cards, rather than credit cards, although Barclaycard is clearly encouraging customers to make more everyday purchases on a credit card. These will then be outlined on their monthly statement.

Some users may worry that a card visibly stuck to the back of their phone makes it more attractive to thieves. But if a card is used fraudulently, banks must make refunds without question.

If the card is used differently to the cardholder's normal habits, then Barclaycard will contact the customer to check there are no security issues.

So far, contactless payment is permitted at stores including Tesco, Boots, Pret a Manger and Eat.

However, since its launch, concerns have been raised that as more people choose to use cards instead of cash, the cost to retailers increases.

The British Retail Consortium (BRC) estimates that accepting cash payments costs shops on average 1.7p per transaction, but a bank charges the shop on average about 9.2p per transaction for debit card transactions and 37.1p for credit card transactions.

The BRC has said that some shops may have to increase prices to pay the extra charges.

 

More on This Story

The BBC is not responsible for the content of external Internet sites

Comments

This entry is now closed for comments

Jump to comments pagination
 
  • rate this
    +9

    Comment number 172.

    I see the benefit of having a quick and easy way to pay for goods. Is using a wireless credit card such a good idea though. The information needed to make the purchase would be transmitted, how long before fraudsters start using hand held devices....maybe an Smart Phone app?

    Think i'll stick to cash thanks.

  • rate this
    +9

    Comment number 171.

    This is a bad idea. Not from a Credit/Debt/Tech one but a personal security one. Ask any loss prevention expert - keep valuable personal items separate. Keys in one pocket, phone in another, wallet in yet another etc...

    By 'sticking' a credit card to the back of your phone you are giving a any potential thief a two-for-one opportunity, particularly if you have a very nice, top spec, mobile phone.

  • rate this
    +5

    Comment number 169.

    My bank were doing a trial for contactless cards, so i signed up. The only place i have ever been to that has this system is McDonalds, so i pay in record time, and then wait at window 2 for longer...
    This will be useful if / when it is used in corner shops etc

  • rate this
    -1

    Comment number 126.

    It is a great idea in my opinion, i never carry cash and this technology makes it so much easier to pay for food and drinks. I do however believe this would be better for debit cards. Also if someone stole your phone and used it to pay for something then there would be a higher chance of acquiring CCTV, i would be more worried about expensive calls being made especially if your on a contract deal

  • rate this
    +14

    Comment number 104.

    Not that I use one (do not believe in the sheeplike behaviour that exists) but if a mobile phone is stolen can the thief then use the card to purchase goods up to £15 in a store? Sounds like quite an invitation to increase crime but perhaps I am reading this wrongly?

 

Comments 5 of 9

 

More Business stories

RSS

Features & Analysis

Elsewhere on the BBC

  • Green animalLife in green

    BBC Earth discovers some of nature's weird and wonderful creatures dressed in a colourful coat

Programmes

  • Cinema audienceClick Watch

    Brighter 3D films - the new laser-based system promising to deliver crisper, clearer movies

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.