James Cameron eyes Chinese market with 3D joint venture

An Avatar poster in China Three-dimensional movies have been among the highest grossing films in China in recent years

Related Stories

James Cameron, the creator of the blockbuster film Avatar, has announced a joint venture with two Chinese firms in a bid to capture the country's fast-growing movie market.

His firm, Cameron Pace Group and its Chinese partners will develop advanced equipment for 3D filming.

The move comes amid a boom in China's movie industry and a growing demand for 3D films in the country.

Various Hollywood filmmakers have been trying to tap into the Chinese market.

"The future of entertainment is 3D and we believe that the future of 3D is right here in China," Mr Cameron was quoted as saying by the Associated Press news agency.

Earlier this year, Chinese authorities had announced that they will allow an additional 14 foreign films to be shown in the country, if the movies are made in 3D or for the big-screen Imax format.

'Second home'

China's movie industry has seen robust growth in the past few years.

Ticket sales in the world's second-largest economy surged 29% to 13.1bn yuan ($2.1bn; £1.3bn) in 2011. They are forecast to rise further, by around 20% in the current year.

The growth in its market has seen various Hollywood filmmakers and studios announcing joint ventures with Chinese firms.

Earlier this week, Dreamworks Animation announced plans to co-produce the next Kung Fu Panda movie with its Chinese partners. The firm said it was also planning to open an entertainment district in the country.

In April, Walt Disney Company, the world's largest entertainment firm, said that it plans to co-produce Iron Man 3 with Beijing-based DMG Entertainment.

Mr Cameron said that the robust growth in the country's market made it attractive destination.

"This is the best place for us to create a kind of a second home," he said.

More on This Story

Related Stories

More Business stories

RSS

Features & Analysis

  • SyedTanks instead of toys

    Lyse Doucet on the plight of children in Syria and Gaza


  • Silhouette of manSuper-shy

    Why do Germany's super-rich so often keep their heads down?


  • Children playing in Seoul fountainDay in pictures

    The best news photos from around the world in the past 24 hours


  • Gin drinkerMother's ruin

    The time was gin was full of sulphuric acid and turpentine


Elsewhere on the BBC

  • EscaladeBling's the thing

    The ostentatious Cadillac Escalade cruises into 2015 with fuel-gulping gusto

Programmes

  • The smartphones of shoppers being tracked in a storeClick Watch

    How free wi-fi can enable businesses to track our movements and learn more about us

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.