Premier League referees body signs sponsor deal with Expedia

David Luiz and Carlos Tevez
Image caption The deal kicked off at Sunday's Community Shield between Man City and Chelsea

Online travel firm Expedia has signed up as sponsor of the organisation for top football referees in England.

The deal with the Professional Game Match Officials Limited (PGMO) kicked off in Sunday's Community Shield.

Expedia branding will be on officials' shirts in the Barclays Premier League, npower Football League, The FA Cup with Budweiser, the Capital One Cup and other domestic, professional matches.

The partnership gives Expedia access to over 2,500 professional football games.

Shirt and training-wear branding will appear on the kit of all professional match referees, assistant referees and fourth officials

The company estimates the sponsorship will put its name before an estimated cumulative global TV audience of more than five billion.

Expedia marketing director Andrew Warner said that as an online travel company "it seemed logical to associate with a sport that has a truly global audience".