Charities evolving corporate ethos

Help

With the global economic downturn charities have had to work increasingly hard to maximise their resources, often vying for shrinking funds in a highly competitive market place.

As organisations become ever more professional they have emulated commercial businesses by employing sophisticated marketing techniques and even investing in the stock market.

Michael Millar reports.

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.