Gulf region seeks to shake desalination reliance
29 September 2012 Last updated at 10:40 BST
The entire Gulf region is reliant on desalination technology to get most of its water but it's an energy inefficient process.
Experts say new technologies should be installed which could cut energy consumption by 50%.
Firms developing these technologies are struggling to persuade decision makers to invest, making it hard for the advances to become commercially viable.
Jonathan Frewin reports from the tiny village of Al Khaluf in Oman.