VisitBritain uses Olympic success to encourage tourism

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Britain's tourism industry hopes to cash in on the success of the London Olympics.

With a new advertisement, VisitBritain wants to encourage millions more tourists to visit the UK.

Chairman Christopher Rodrigues told BBC Radio 5 live's Wake Up To Money. that it was a realistic goal to expect 40 million people a year to visit the country.

To listen to other 5 live stories, please visit the Best Bits page.

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