Tower Bridge with Olympic rings
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VisitBritain uses Olympic success to encourage tourism

10 October 2012 Last updated at 17:05 BST

Britain's tourism industry hopes to cash in on the success of the London Olympics.

With a new advertisement, VisitBritain wants to encourage millions more tourists to visit the UK.

Chairman Christopher Rodrigues told BBC Radio 5 live'sWake Up To Money. that it was a realistic goal to expect 40 million people a year to visit the country.

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