Israel austerity: Are the dog days over?
11 November 2012 Last updated at 16:28 GMT
Research in Israel suggests spending on dog care products is rising year-on-year by nearly 10% despite recent government austerity measures.
In Tel Aviv, businesses are capitalising on the generous spending of consumers but with tax hikes and cuts in public spending, can the dog care sector continue to grow?
The BBC's Howard Johnson reports.