South Korea eyes 'Gangnam style' tourism boost
21 November 2012 Last updated at 03:20 GMT
South Korea star Psy, whose real name is Park Jae-sang, stormed the US billboard charts with his hit music video Gangnam Style, based on life in the glitzy Gangnam area of Seoul.
Authorities are now planning to mark the success of the K-pop singer with a music-themed tourist attraction, in the Gangnam area.
The BBC's correspondent Lucy Williamson reports from the South Korean capital.