Starbucks to open first Vietnam store next month
- 3 January 2013
- From the section Business
Starbucks, the world's biggest coffee-shop company, is set to open its first store in Vietnam next month as it continues expanding in Asia.
The cafe will be in Ho Chi Minh City, the company said in a statement, with partner Hong Kong's Maxim Group.
Starbucks has seen growth stagnate in the US prompting it to open thousands of stores in China and Asia Pacific.
Vietnam is the second-largest coffee producer in the world behind Brazil.
Starbucks has been reorganising its business to focus on the Asia Pacific region, the biggest growth market for the company.
It has previously said that by the end of 2013 it plans to have 1,000 stores in China, 1,000 in Japan and 500 in Korea.
in 2014 China will become Starbucks' largest market outside the US.
In October, Starbucks opened its first store in India in partnership with Tata Global Beverages.