Honda cutting 800 jobs in Swindon
11 January 2013 Last updated at 18:52 GMT
Honda is to cut 800 jobs at its Swindon plant, blaming weak demand in European markets.
The Japanese carmaker, which began manufacturing there in 1992, has begun a 90-day consultation period on the job cuts and says it hopes to avoid compulsory redundancies.
The Swindon plant, which produces the Civic, Jazz and CR-V models, employs 3,500 people, having added 500 to the workforce a year ago.
John Moylan reports.