Toyota: 'The mood is very positive'
15 January 2013 Last updated at 06:23 GMT
The world's car manufacturers are in Detroit for the North American International Auto Show.
It's where Asian carmakers - especially those from Japan - are hoping to stage a come back after a tough year.
The BBC's Michelle Fleury is at the motor show, and she talked to Toyota's James Colon about the firm's hopes.