Asian companies' rising demand for Big Data
12 February 2013 Last updated at 05:45 GMT
Cloud computing, software services or Big Data. It's all about storing information that's gathered from all kinds of sources - including mobile phones, sensors and computers.
One of the leading companies that deals in that space is EMC Corporation, a multi-national provider of IT storage and hardware solutions.
Asia Business Report's Rico Hizon spoke to one of EMC's senior executives, Steven Leonard, to find out just how big the Big Data market is likely to become in the Asia-Pacific region.