CEO in a hurry to turn Sony around
26 February 2013 Last updated at 03:31 GMT
The Mobile World Congress is under way in Barcelona, Spain.
Leading names from the mobile phone industry see the event as an opportunity to showcase their upcoming product line.
Sony, the Japanese technology giant has received plaudits for its latest devices, but it has entered the game late, so does it have a chance to compete with the big names like Apple and Samsung?
Our technology correspondent Rory Cellan-Jones stopped by at the Sony booth, and caught up with Sony's chief executive Kazuo Hirai.