Virgin Atlantic unveils UK airline services
Virgin Atlantic has unveiled details of its UK domestic service, including that the operation is called Little Red.
It will launch on 31 March in Manchester, 5 April in Edinburgh and 9 April in Aberdeen, providing a total of 26 daily services to Heathrow airport.
Virgin won key take-off and landing slots at Heathrow after the struggling carrier Bmi was taken over by British Airways' parent company IAG.
Virgin founder Sir Richard Branson said Little Red will go head-on with BA.
BA operates around 52 daily flights between Heathrow and Aberdeen, Edinburgh and Glasgow. BA also runs services to Scotland from Gatwick and London City airports.
Virgin Atlantic hopes that Little Red, which will use Heathrow Terminal 1, will help feed traffic onto its international service operating from Terminal 3.
Sir Richard said on Friday that Little Red will "go head-to-head with BA to provide domestic flights that deliver Virgin Atlantic's rock and roll spirit as well as real value for money."