Yum Brands says KFC sales in China hit by bird flu scare

KFC in China Yum Brands is already struggling to recover from another food safety scare that hit its suppliers

Related Stories

The parent company of KFC has said sales had fallen in China because of concerns over a new bird flu outbreak.

Yum Brands said publicity associated with Avian flu in China has had "significant, negative impact on KFC sales", without giving figures.

The new strain of bird flu has already led to nine deaths, and made dozens ill.

China is a key market for Yum, generating more than half the company's revenue.

US-based Yum said it would continue to educate consumers that cooked chicken is safe to eat.

Yum Brands was already struggling to recover after allegations its suppliers were giving chickens unapproved levels of antibiotics.

That report caused sales to drop significantly and continues to hurt the company.

In March, Yum said sales at restaurants in China open for at least a year fell 13%. That includes a 16% drop at KFC.

In January and February the company saw falls of up to 20%.

Yum, which also owns Pizza Hut and Taco Bell, is the largest fast-food operator in China with about 5,300 locations.

More on This Story

Related Stories

The BBC is not responsible for the content of external Internet sites

More Business stories

RSS

Features & Analysis

  • Ben BradleeMan of steel

    Remembering the swashbuckling Watergate editor Ben Bradlee


  • Tupperware boxes in fridgePast its prime

    How safe is it to eat food when it starts to go mouldy?


  • Championship banners for the town high school American football team hang from a wall in Sayreville, NJ'It's rape'

    High school football hazing charges stun small town


  • Muscat (1811)1,001 knights

    Tales from the days when British diplomats ran the Gulf


Elsewhere on the BBC

  • FutureThe future is now

    Get the latest updates and biggest ideas from BBC Future’s World-Changing Ideas Summit

Programmes

  • St John's, CanadaThe Travel Show Watch

    It’s a ships’ symphony – listen to these freighters in Canada play music with their horns

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.