Eurostar credits marketing campaigns for revenue rise

Passenger loading her bag onto a Eurostar train Travellers flocked to Eurostar to take advantage of a cheap seats offer

Related Stories

Promotional campaigns helped Eurostar to maintain revenues during the first three months of this year.

The high speed rail service between the UK and mainland Europe reported a 1% rise in revenues, up to £213m from £211m in the same period last year.

Business travel struggled due to lingering economic uncertainty throughout Europe, the company said.

But promotions such as one offering 150,000 seats from £59 meant leisure bookings soared.

During the 13-day period in which the promotion ran, bookings exceeded the record set during the ash cloud disruption in 2010.

Marketing campaigns abroad also led to increased sales revenues and passenger numbers for travellers originating outside the EU.

Nevertheless, overall passenger numbers dipped slightly compared with last year. Eurostar said 2.23 million people used the service between January and March this year, compared with 2.24 million a year earlier.

The weather this year posed a significant challenge to the company. Eurostar services were suspended in March after severe snowstorms across north-western Europe.

"This is an encouraging start to the year in spite of the challenges posed by both the economy and the weather," said Nicolas Petrovic, chief executive of Eurostar.

"Our sales revenues have grown during a quarter which saw heavy snowfalls and some of the coldest temperatures on record in the south of England and northern France".

More on This Story

Related Stories

The BBC is not responsible for the content of external Internet sites

More Business stories

RSS

Features & Analysis

  • Woman in swimming pool Green stuff

    The element that makes a familiar smell when mixed with urine


  • Plane at Shannon airportShannon's call

    The airport that hosted a roll-call of presidents


  • Susanne du ToitTop 10 Tips

    Portrait painter Susanne du Toit on being an artist


  • Atletico's Diego Godin celebrates his goal with teammate David VillaWeek in pictures

    The best news photographs from around the world


Elsewhere on the BBC

  • ITChild's play

    It's never been easier for small businesses to get their message out to the world

Programmes

  • Joe Ierardi playing a pianoClick Watch

    Meet the man trying to create the perfect digital piano - but is it as good as the real thing?

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.