30 July 2014 Last updated at 19:14 ET

Our expert

Peter Day Article written by Peter Day Peter Day Global business correspondent

The importance of being a 'normal'

Why every new technology product ultimately needs to win over the general public and not just the geeks

Read full article

The Next Billionaires

  • lady in front of expensive bags Bags and bling

    Wealth and growing inequality in Indonesian capital Jakarta

  • woman in suit praying$250m please

    The dos and don'ts of pitching for business investment

  • Matteo AchilliItaly's Zuckerberg?

    Can Matteo Achilli follow in Facebook's footsteps?

  • Thomas Suarez with Google glassKids Inc

    His own boss at age 11 - is this a future billionaire?

My Business

Thinking Business

The Boss

  • Anytime Fitness' running man logo tattooBranded customers

    The boss who encourages his customers to get a tattoo of his company's logo

  • Defne Ertan TuysuzogluMan's world?

    Taking on Turkey's male-dominated business community

  • Eugenie BouchardStill got its swing

    Why the world's oldest tennis firm remains a big hitter

  • Gandys flip flopsSole traders

    The tsunami orphans who are putting their best foot forward

Technology of Business

CEO Guru

  • Joe Plumeri with his fatherDream big

    'Dad told me I could do anything - so I bought a baseball team'

  • A tortoiseSlow and steady

    Why the patient approach wins the race for success

  • Guo GuangchangChina's Warren Buffett?

    The man aiming to be the East's answer to the Sage of Omaha

  • holding handsI do?

    Why firms should think twice before tying the knot

More from Entrepreneurship

Market Data

Last Updated at 00:32 ET

Market index Current value Trend Variation % variation
Dow Jones 16493.37 Down -69.93 -0.42%
Nasdaq 4352.64 Down -17.13 -0.39%
S&P 500 1925.15 Down -5.52 -0.29%
FTSE 100 6679.18 Down -50.93 -0.76%
Dax 9210.08 Down -197.40 -2.10%
BBC Global 30 7113.56 Up 10.01 0.14%

Programmes

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.