Asia's thirst for luxury labels
16 May 2013 Last updated at 02:53 BST
Singapore recently played host to a showcase of fashion for one of the best known luxury brands in the world.
As celebrities and design experts descended on the city to take in Chanel's latest Cruise collection, Sharanjit Leyl was there to speak to Bruno Pavlovsky, the firm's President of Fashion.
She wanted to find out why Asia is becoming such an important location for big luxury labels.
Visit the BBC World News Asia Business Report website for more reports from the programme.