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Singapore's ethical jewellery outlet

22 May 2013 Last updated at 11:26 BST

Design Up Asia is a hand-made jewellery business with a difference - its products are sold online but many of its staff are mothers who work from home.

The company says it wants to employ such women to help them raise their self-esteem and support their families.

Co-founder Kim Ong spoke to the BBC to explain more about the venture.