Burberry boss 'looking to Middle East'
24 May 2013 Last updated at 10:35 BST
The Today programme's Friday Boss is Burberry chief executive Angela Ahrendts.
The British fashion brand is one of the UK's most successful luxury exports.
Last year it spooked investors with a profit warning because of slowing demand from its key Chinese market.
However, this week it reported profits of more than £400m, with sales up 20% in China.
Today business presenter Simon Jack met with Ms Ahrendts at the company's flagship store in London.
She said that the company is now looking to break though in emerging markets.
First broadcast on the Today programme on Friday 24 May.