Media playback is unsupported on your device

China sees value in panda brand

8 July 2013 Last updated at 21:57 BST

Giant pandas are not only one of China's most visible symbols, but are probably the country's biggest brand.

One third of all tourist revenues in the province of Sichuan come from pandas, putting the equivalent of $16bn into the government's coffers.

Foreign zoos pay millions to rent out the animals, of which there are only around 2,000 left in the world.

The BBC's Linda Yueh went to a panda sanctuary to find out more.

Most watched

Copyright © 2015 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.