How can Dell win back former fans?
18 July 2013 Last updated at 09:52 BST
Dell was once the darling of the technology world, but is now struggling with the rapid decline in sales of personal computers.
The company's shares have slumped, hitting an all time low of around $8 in November, before bouncing back to around $12.
Mariko Oi reports on the challenges ahead for Dell.