Has gold lost its glitter in India?
21 July 2013 Last updated at 11:48 BST
Gold is big business in India but the country's obsession with the metal is now being blamed for the nation's soaring import bill.
The government has repeatedly appealed to people to buy less gold and even raised the duty on it twice in 2012.
Now, India's biggest jewellers' association has asked its members to stop selling gold bars and coins, adding weight to government efforts to cut gold imports.
Shilpa Kannan reports.