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Smartphone sales in India increase faster than ever

18 August 2013 Last updated at 13:07 BST

Indians are switching to smartphones faster than ever before with nearly 10-million bought in the first three months of the year.

This is pushing India ahead of Japan, helping it become the world's third largest smartphone market.

The reasons why the people of India buy smartphones are very different from elsewhere in the world, as Shilpa Kannan reports.