Can Kodak meet the digital era?
3 September 2013 Last updated at 12:14 BST
Kodak was once synonymous with photography, but the rise of digital cameras led to the company applying for bankruptcy protection.
Now, 125 years after the name was trademarked, the company is concentrating on its commercial-imaging business, or digital printing.
Alice Baxter reports on Kodak's reinvention and looks at other big names that have risen from the ashes.