'Cool brands have a timeless quality'
23 September 2013 Last updated at 14:31 BST
Apple remains the coolest brand in Britain, according to the annual Coolbrands survey.
Aston Martin and Rolex were second and third on the list, which is voted for by shoppers and style experts.
Design Council chief executive John Mather told BBC Breakfast that cool brands had a "timeless quality" and he thought that Apple would remain on the list for "a long, long time".