Hudl tablet
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Tesco says own brand tablet 'is commercially viable'

23 September 2013 Last updated at 13:13 BST

Tesco has moved into the tablet computing world with the launch of its own-brand Hudl.

Rory Cellan-Jones spoke to the supermarket's chief marketing officer Matt Atkinson about the low-cost device.

Tesco aims to undercut the Kindle Fire - which Amazon has admitted does not make a profit - but Mr Atkinson said the Hudl was "commercially viable. This product will sell at an affordable price for our customers... we can afford to do that."