Tesco says own brand tablet 'is commercially viable'
23 September 2013 Last updated at 13:13 BST
Tesco has moved into the tablet computing world with the launch of its own-brand Hudl.
Rory Cellan-Jones spoke to the supermarket's chief marketing officer Matt Atkinson about the low-cost device.
Tesco aims to undercut the Kindle Fire - which Amazon has admitted does not make a profit - but Mr Atkinson said the Hudl was "commercially viable. This product will sell at an affordable price for our customers... we can afford to do that."