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Nigeria's home-grown Amazon alternatives

11 October 2013 Last updated at 00:21 BST

Nigeria's economy has experienced strong growth in recent years and one sector that's booming is e-commerce.

Businesses are increasingly taking advantage of improvements to data connectivity and a growing base of internet users - including more than 48 million people who go online on their mobile phones.

Amazon has yet to launch a dedicated retail service on the continent. For companies like Jumia an understanding of the challenges unique to the African market - low levels of credit card use and locating customers in areas without conventional addresses, for example - have been important factors in their success.

Tomi Oladipo reports from Lagos.

Special report: The Technology of Business

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