How dog food inspired errand-running start-up firm
25 October 2013 Last updated at 00:00 BST
Start-up founder Leah Busque has described how running out of dog food inspired her to create online errand-running business Taskrabbit.
She says she discussed the problem with her husband: "'Wouldn't it be nice if there was just a place online we could go, say we needed dog food, name the price we're willing to pay?' We were certain that there was someone in our own neighbourhood that would be willing to help us out, and it was just a matter of connecting with them."
She believes that many entrepreneurs are inspired by thinking, "How can I fix this?" when they hit what she calls a "pain point".