Media playback is unsupported on your device

Can 'star studded' M&S ad boost sales?

5 November 2013 Last updated at 13:50 GMT

High Street retailer Marks and Spencer has reported a fall in sales of non-food items in the first half of the year.

Like-for-like sales in non-food items were down 1.5% compared with the same period last year. The retailer launched its autumn/winter ranges in September.

Food sales were up 2.5%, while pre-tax profits came in at £280.6m - virtually unchanged from a year ago.

M&S said it remained cautious for the rest of 2013.

The BBC Emma Simpson examines the chain's Christmas advert and looks to Marks and Spencer's future in 2014.

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.