Sachin Tendulkar: Cricket's biggest brand
14 November 2013 Last updated at 00:55 GMT
Sachin Tendulkar is retiring from cricket after his 200th test match.
Known as "Little Master", he has broken many records on the field.
But he's made his mark off it, too, by becoming the biggest brand the game has ever had.
So how will his retirement impact his advertising appeal? Sameer Hashmi reports from Mumbai.