Media playback is unsupported on your device

Sachin Tendulkar: Cricket's biggest brand

14 November 2013 Last updated at 00:55 GMT

Sachin Tendulkar is retiring from cricket after his 200th test match.

Known as "Little Master", he has broken many records on the field.

But he's made his mark off it, too, by becoming the biggest brand the game has ever had.

So how will his retirement impact his advertising appeal? Sameer Hashmi reports from Mumbai.

Watch more reports on Asia Business Report's website.

Copyright © 2015 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.