Why India's appetite for gold remains strong
20 November 2013 Last updated at 10:33 GMT
According to the latest report from the World Gold Council, demand for the precious metal as an investment option is tapering off in Western countries including Switzerland, Russia and the US.
However, Asians are continuing to pile on the gold and even government curbs are failing to diminish India's appetite.
The BBC's Sameer Hashmi reports from Mumbai.