Media playback is unsupported on your device

The young professionals helping India's political parties

9 December 2013 Last updated at 09:02 GMT

Two-thirds of Indians are under the age of 35 making the youth vote more significant than ever before.

Recognizing this, political parties are bringing in young professionals from various backgrounds, ranging from corporate to rural.

Shilpa Kannan met some of the people behind the scenes.

Watch India Business Report

Copyright © 2015 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.