E-commerce is growing in India but it faces unique challenges
15 December 2013 Last updated at 20:25 GMT
Indian store-owners got together this week to offer three days of discounted shopping - but only for those buying via the internet.
Shilpa Kannan met some of the 200 retailers involved in the annual online shopping festival in Delhi and asked them about the potential for e-commerce in India.
She found that while internet shopping is growing, it faces unique challenges in India.
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